{"id":606,"date":"2025-11-08T16:44:43","date_gmt":"2025-11-08T15:44:43","guid":{"rendered":"https:\/\/www.citizenkelp.com\/?p=606"},"modified":"2025-11-09T12:07:46","modified_gmt":"2025-11-09T11:07:46","slug":"book-notes-let-my-people-go-surfing","status":"publish","type":"post","link":"https:\/\/www.citizenkelp.com\/?p=606","title":{"rendered":"Book notes: Let my people go surfing. Yvon Chouinard."},"content":{"rendered":"\n<p>Patagonia mission is &#8220;to use business to inspire and implement solutions to the environment crisis&#8221; <\/p>\n\n\n\n<p>&#8220;Perfection is not when there&#8217;s nothing left to add, but when there is no longer anything to take away.&#8221; (Saint Exup\u00e9ry)<\/p>\n\n\n\n<p>MBA management, Management By Absence.<\/p>\n\n\n\n<p>I love the idea of a physical catalogue!<\/p>\n\n\n\n<p>Mission statement: make the best product. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is it functional ?<\/li>\n\n\n\n<li>Is it multifunctional? &#8220;Beware of any enterprise that requires new clothes&#8221; (Thoreau)<\/li>\n\n\n\n<li>Is it durable? <\/li>\n\n\n\n<li>Can it be repaired? Be an owner, not a consumer.<\/li>\n\n\n\n<li>Is it as simple as possible?<\/li>\n\n\n\n<li>Is the product line simple?<\/li>\n\n\n\n<li>Is it an innovation or an invention?<\/li>\n\n\n\n<li>Is it a global design?<\/li>\n\n\n\n<li>Is it easy to care for or clean?<\/li>\n\n\n\n<li>Does it have added value?<\/li>\n\n\n\n<li>Is it authentic?<\/li>\n\n\n\n<li>Is it beautiful?<\/li>\n\n\n\n<li>Are we just chasing fashion?<\/li>\n\n\n\n<li>Are we designing for our core consumers?<\/li>\n\n\n\n<li>Does it cause unnecessary harm? Not everyone wants to change the world, but we want to be the company to feel like home for those who do. <\/li>\n<\/ul>\n\n\n\n<p>Environmental philosophy <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead an examined life<\/li>\n\n\n\n<li>Clean up your own act<\/li>\n\n\n\n<li>Do our penance <\/li>\n\n\n\n<li>Support civil democracy <\/li>\n\n\n\n<li>Do good<\/li>\n\n\n\n<li>Influence other companies <\/li>\n<\/ul>\n\n\n\n<p>How they deal with pickets: pay $10 per day to planned parenthood for every picketeer outside of their shop. \u2764\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patagonia mission is &#8220;to use business to inspire and implement solutions to the environment crisis&#8221; &#8220;Perfection is not when there&#8217;s nothing left to add, but when there is no longer anything to take away.&#8221; (Saint Exup\u00e9ry) MBA management, Management By Absence. I love the idea of a physical catalogue! Mission statement: make the best product. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[15],"class_list":["post-606","post","type-post","status-publish","format-standard","hentry","category-citizen-kelp","tag-book-notes"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.citizenkelp.com\/index.php?rest_route=\/wp\/v2\/posts\/606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.citizenkelp.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.citizenkelp.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.citizenkelp.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.citizenkelp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=606"}],"version-history":[{"count":2,"href":"https:\/\/www.citizenkelp.com\/index.php?rest_route=\/wp\/v2\/posts\/606\/revisions"}],"predecessor-version":[{"id":610,"href":"https:\/\/www.citizenkelp.com\/index.php?rest_route=\/wp\/v2\/posts\/606\/revisions\/610"}],"wp:attachment":[{"href":"https:\/\/www.citizenkelp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.citizenkelp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.citizenkelp.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}