Patagonia mission is “to use business to inspire and implement solutions to the environment crisis”
“Perfection is not when there’s nothing left to add, but when there is no longer anything to take away.” (Saint Exupéry)
MBA management, Management By Absence.
I love the idea of a physical catalogue!
Mission statement: make the best product.
- Is it functional ?
- Is it multifunctional? “Beware of any enterprise that requires new clothes” (Thoreau)
- Is it durable?
- Can it be repaired? Be an owner, not a consumer.
- Is it as simple as possible?
- Is the product line simple?
- Is it an innovation or an invention?
- Is it a global design?
- Is it easy to care for or clean?
- Does it have added value?
- Is it authentic?
- Is it beautiful?
- Are we just chasing fashion?
- Are we designing for our core consumers?
- Does it cause unnecessary harm? Not everyone wants to change the world, but we want to be the company to feel like home for those who do.
Environmental philosophy
- Lead an examined life
- Clean up your own act
- Do our penance
- Support civil democracy
- Do good
- Influence other companies
How they deal with pickets: pay $10 per day to planned parenthood for every picketeer outside of their shop. ❤️
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